Everyone knows that Roberta Roller Rabbit is one of my favorite lifestyle brands, and a big part of my Hamptons wardrobe.  Globe trotting style diva, Roberta Freymann launched her empire in 2003, after many trips to India and conceiving the fairytale aesthetic of Roberta Roller Rabbit. With boutiques in Southampton and East Hampton, Roberta offers a full, colorful collection of signature kurtas, pareos, beach bags, pajamas, swimsuits, and bedding.  My Hamptons home is full of RRR cozy quilts on beds, tucked in the closets, and also at our beach cottage on the bay for snuggling up at night. KDHamptons got a first peek at Roberta’s beautiful new bedding collection, below…

This spring, Roberta Roller Rabbit embarks on an exotic journey of the senses with the launch of the Flower Power collection, welcoming spring and the festival of new life. Botanical and 60’s in design and color, traditional Indian Paisleys play alongside colorful critters in lively hues.  You can almost close your eyes and be transported: feel the grass under the picnic blanket, sand on the beach, and see the blooms push through the soil….it’s springtime in the Hamptons, rejoice!

As the sun sets higher in the sky, Roberta Roller Rabbit heads to the city of Marrakesh in Morocco, drawing design inspiration from patterns inspired by local architecture in vibrant hues and vivid colors, soaked both by the effects of sun and time. In the Medina plaza we see A playful new printed character, Baba the camel with his water bearer hat, and Casimir the monkey dances the afternoon away in the Medina.

* To shop the full spring collection, visit HERE, or head to Roberta’s Hamptons shops located at: 53D JOBS LANE, SOUTHAMPTON or 21 MAIN STREET EAST HAMPTON