Bikini season is here ladies! Whether you’re look is itsy bitsy, neon bright, or bold & graphic, JOGO BEACH, by Pooneh Mohazzabi [below], offers sexy swimsuits that keep heads turning on Sagg Main Beach. JOGO BEACH is a lifestyle collection that combines a number of products, including: swimsuits, beach cover-ups, sarongs, sandals, beach bags and hats, beach pillows, bangles, candles and beauty products all bursting with vibrant hues and the keenest attention to detail. The flagship store is located in Bridgehampton and offers multiple high-end designer brands for women’s apparel including Carlos Miele, accessories, music and specialty books as well as Pooneh’s signature collection.

Pooneh’s multi-cultural and diverse life experiences have taken her to the corners of the world and contributed to her international and eclectic style, which is reflected in the collection. An “expert in global beach fashion”, Pooneh is inspired by the breathtaking beaches found in Indonesia and Brazil – blending their international influences such as colors, textures and customs into each cutting-edge, figure-flattering silhouette.

The 2013 Swim/Apparel collection is made with the highest quality fabrics and injected with vivid colors that are a vibrant reminder and inspired by Rio Carnival. Reinforcing the label’s presence in the luxury market are the new items in the JOGO BY POONEH lifestyle collection: a line of children’s swimwear and beach apparel.

How would you like this lifestyle? Pooneh divides her time between Bali, Rio, the Hamptons and New York City, but continues to trek the world in search of exciting places to inspire her vision. JOGO BY POONEH and JOGO BEACH are available at the flagship store in Bridgehampton, New York and online at www.jogobeach.com

*Be sure to pop by Pooneh’s upcoming party at the boutique on July 6th, from 5 pm – 8 pm, for some live music, cocktails, and JOGO shopping!

Location: 2462 Main Street, Bridgehampton; 631.537.7100