KDHamptons Fashion Diary: Talbots Joins Forces with O, The Oprah Magazine To Launch Capsule Collection To Benefit Dress for Success
Talbots and O, The Oprah Magazine have joined forces to launch an unprecedented spring retail collaboration and national marketing campaign that is for women, about women, supporting women and dressing women. The partnership is the culmination of two like-minded organizations with like-minded philanthropic visions coming together to support Dress for Success, an international not-for profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and career development tools to help women thrive in work and in life.
As part of the collaboration, O Magazine’s Creative Director, Adam Glassman created the exclusive O, The Oprah Magazine for Talbots Capsule Collection. This limited-edition 7-piece collection will hit Talbots stores nationwide beginning February 22 and will be available through April 3, with 30% of the net proceeds benefitting Dress for Success. The capsule collection, which is available in Missy, Petite, Women’s, and Women’s Petite, retails from $60 for the Ombre Striped Scarf to $189 for the Hydrangea-Print Fit & Flare Dress.
Last year, through customer donations and a percentage of proceeds from store events, Talbots collected more than 4,000 boxes of clothing and was able to donate $500,000 to Dress for Success. This year, through the partnership with O Magazine, the goal is to double the monetary and clothing donations. On Saturday, March 5, all Talbots stores across the country will hold “Spring Style Shopping Parties,” where women nationwide can shop at 25% off (excluding the capsule collection), enjoy refreshments, and make donations to Dress for Success. Nearly new office-appropriate attire will be accepted at any Talbots locations from March 3 to March 6, while monetary donations will be accepted at the register of each store through April 3.
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 150 cities in 20 countries. To date, Dress for Success has helped more than 925,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.