Figleaves started life as one of the original internet fashion businesses.  Founded in 1998 when  there was little choice of lingerie styles and sizes on the high street, and even less knowledge of bra fitting, Figleaves was determined to change that.

The brand shares, “We knew that women came in many glorious shapes and sizes but were largely being squeezed into a limited size offer of 32-36, A-C cups. And we also believed in the power of correct fitting lingerie to transform a silhouette and improve posture and health. So we offered, by contrast, almost 150 sizes – today that’s grown to over 200. To provide this choice of size, silhouette and price we offered a carefully curated selection of the best brands; from big name designers to niche and specialist collections. It would be impossible to stock such a diverse range in stores which is why we remain exclusively online.”

“We’re pleased that today there are more lingerie and swimwear choices available to women. But while the market has made advances we have too, as we constantly innovate to ensure that we offer the best lingerie and swimwear experience available. We’d also like to think we can play a role in encouraging the industry to become more inclusive.”