Fashion & Beauty

A Day In The Life With Hamptons Branding Bae, Dria Murphy

After working in-house for fashion labels including Calvin Klein, Topshop, and Ralph Lauren, Dria Murphy launched her own creative brand building company in 2015, Alise Collective, while summering on the East End and consulting for The Surf Lodge.…

The Exotic Summer "IT BAG" by W.H. Petronela

Buy quality, not quantity. Although a popular concept today, it was novel when handbag designers Peggy Patterson and Judy Vojtech were growing up.  This pearl of wisdom was passed down from Peggy’s mom and is the driving force behind W.H.…