DIOR'S CAROUSEL OF DREAMS DEBUTS AT SAKS
Saks and Dior hosted a spectacular event to celebrate the launch of Dior’s Carousel of Dreams at Saks and the unveiling of Saks’ iconic holiday windows and light show in New York City. This marks the first time Saks has collaborated with a luxury fashion house for its annual holiday initiative. The evening kicked off with speeches by Saks CEO Marc Metrick and Chairman and CEO of Christian Dior Couture Delphine Arnault, followed by heartfelt remarks by Academy Award-winning actress and Dior Ambassador Jennifer Lawrence.
The night featured a special performance by the world-renowned Martha Graham Dance Company on Fifth Avenue, including 60 dancers dressed in costumes designed by the Creative Director of women’s haute couture, ready-to-wear and accessories collections for Dior, Maria Grazia Chiuri. Following the unveiling of Saks’ holiday windows and light show, VIP guests moved inside the store to cap off the evening with a cocktail party at L’Avenue at Saks.
Dior’s Carousel of Dreams at Saks is the most ambitious installation in Saks Fifth Avenue history, onlookers got to see the magnificent light show commence for the first time this season. The captivating installation draws inspiration from the Dior cruise 2024 collection, with intricate botanical icons and a profusion of flowers surrounding a magnificent celestial tableau punctuated with Dior House codes such as the star, the clover and the signs of the Zodiac. The light show features nearly 300,000 LED lights and a musical medley of songs that capture the same sense of organic beauty as the installation.
Guests included Rachel Zegler, Alexandra Daddario, Maya Hawke, Tracee Ellis Ross, Nina Dobrev, Lola Tung, Ashley Park, Caleb McLaughlin, Eli Brown, Amelie Zilber, Chase Hudson, Hannah Bronfman, Xenia Adonts, Lily Chee, Leandra Medine Cohen, Derek Blasberg, Andy Baraghani, Fern Mallis, Leyna Bloom, Yesly Dimate, Tanner Reese, Charlotte Groeneveld, Moti Ankari, Colin King, Jenny Cipoletti, Deon Hinton and more.
Lola Tung
Evan Ross
This year, Saks’ holiday windows tell an enchanting story of Monsieur Dior’s dream journey from Paris to Saks’ hometown of New York City, featuring quintessential scenes and iconic landmarks from both cities, along with playful elements inspired by the Dior’s Carousel of Dreams at Saks theme including the Eiffel Tower, the Statue of Liberty and the Brooklyn Bridge to name a few.
The enchantment continues inside the store with an extravagant carousel installation on the main floor displaying one-of-a-kind Christian Dior haute couture dresses. Upstairs on the beauty floor, guests can discover a captivating Christian Dior Parfums pop-up featuring Dior makeup, fragrance and skincare holiday offers and services only available at Saks Fifth Avenue New York through December 10, 2023.
The World of Dior pop-up is also available on Saks.com featuring a rich assortment of Dior collections, including women’s and men’s ready-to-wear, shoes, leather goods, accessories, Dior Maison, Baby Dior and La Collection Privée Christian Dior. The World of Dior pop-up on Saks.com is open for shopping at Saks.com/Dior through January 5, 2024.
– by Brittany Eger