Everything But Water, the largest specialty swim & resortwear retailer in the U.S. with 64 stores coast-to-coast, will debut Everything But Water East Hampton on May 12th with a luxe collection of designer looks for head-to-sandy-toe Hamptons lifestyle!

The new location [opening with hours from Thursday to Sunday, and full hours starting Memorial Day weekend], will offer a curated selection of the best names in swimwear, resortwear and accessories. Sheila Arnold, President & CEO of Everything But Water shares,  “Women in the Hamptons appreciate gorgeous style and unique, well-designed shopping environments. We are thrilled to bring our exceptional selection, customer service and fit expertise to this beautiful summer wonderland….It’s a perfect fit!”

The selection- tailored for the haute Hamptons clientele- includes a mix of swimwear, resortwear and accessories, including: Lisa Curran, Eberjey, Shoshanna, Melisa Odabash, Mara Hoffman, Badgley Mischka, Betsey Johnson, Hat Attack, Karla Colletto, Laundry by Shelli Segal, Marc by Marc Jacobs, Michael Kors, Michael Stars, Nanette Lepore, Trina Turk, Vitamin A, Vix and Velvet….just to name a few!

The charming 1,300 square foot store has a Hamptons cottage feel with white-washed wood floors, and reclaimed wood planks from weathered beach boardwalks. Industrial galvanized metal rolling racks and hangbars are inspired by the utility swim ladders found on floating rafts in coastal towns.

The large cabana style fitting room area provides each shopper a comfortable [and private!] nook in which to find her perfect figure-flattering suit. The store also offers complimentary personal shopping appointments, and can host shopping parties for groups of friends, bridal parties etc.

Location: Everything But Water, 66 Newtown Lane, East Hampton

*For more information please go to: www.everythingbutwater.com

KDHamptons readers! You’re invited to these fun upcoming IN-STORE EVENTS:

Saturday, May 26 – Hila Jewelry designer event, 1-5pm

Saturday, June 2 – Everything But Water Grand Opening Celebration with special guest, Kelly Killoren Bensimon

Saturday, June 9 – Eberjey designer event, 1-5pm

Saturday, June 16 – Mara Hoffman designer event, 1-5pm

Saturday, June 23 – Letarte designer event, 1-5pm

Here’s the coolest part~ Everything But Water is giving away one exclusive Deux Lux striped sequin tote to a lucky KDHamptons reader!

The nautical-chic Deux Lux tote is officially my favorite summer beach bag; it retails for $74 and the lucky winner can choose which color they would like to receive: Navy & Silver or Gold & Teal! Just be the fifth reader to post a comment on this story to win the bag….good luck!

www.everythingbutwater.com