Media mavens, moguls, Hamptonistas, TV stars, and East End celebs joined Haley and Jason Binn over Memorial Day weekend as they threw a beach bonfire bash at the Bridgehampton Surf & Tennis Club to celebrate the start of summer and the launch of Jason’s new venture, DuJour Magazine.

DU JOUR is a new print magazine that will be published quarterly, in addition to a monthly digital publication and weekly e-mailed newsletter, and will make its debut in September, in partnership with Gilt Groupe, Hudson News and duty-free retailer Dufry’s James Cohen.

Doc & I loved sinking our feet into the sand at sunset while kids, cocktails, Lana Del Ray’s crooning and Chanel bags drifted around the beach bonfire…

Guests included: Party notables included  JCrew’s Mickey Drexler, chefs Bobby Flay and Eric Ripert, Bravo’s Andy Cohen, NBC News anchor Dan Abrams, entertainment executive Charlie Walk, Beth Stern, Nigel Barker, Chris Wragge, Gilt Groupe CEO Kevin Ryan, Rosanna Scotto, James Lipton, David Zincenko and Dr. Howard Sobel, along with a throng of fashion and beauty editors, PR and marketing executives, all of whom came out to support Binn and his new venture.

Guests were treated to a sneak preview of DU JOUR visuals, and had the opportunity to meet and mingle with DU JOUR’s dream team:  Keith Pollock and Nicole Vecchiarelli, who will serve as Co-Editors-in-Chief, overseeing both print and digital content, served as co-hosts from the editorial side.  Pollock, formerly of Elle.com, built that site into the highest-traffic site within the Hearst fashion category.  Vecchiarelli comes to DU JOUR from InStyle magazine, where she was Senior Editor, reporting directly to Editor-in-Chief Ariel Foxman.

Congrats Jason!

The magazine will target transactional readers who also meet five of the seven following qualifiers: Average net worth of $5 million+; liquid assets over $1 million; average home values in excess of $1.5 million; average income in excess of $250,000; annual offline transactional luxury purchases of $100,000+; $10,000+ online high-end purchases annually; annual philanthropic donations over $10,000.

DU JOUR will focus on the top US markets, including: New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas, and San Francisco, where roughly 80% of the sales of all luxury products and services are located, in addition to seasonal regions, like the Hamptons, Aspen, and Sun Valley. Editorial will cover the worlds of fashion, travel, fine dining, gourmet, beauty, night life, jewelry, accessories, watches, art, entertainment, business, culture, home, real estate, entertaining, health, spirits, beverages, technology, finance, sports, and politics — ultimately shaping the lifestyle that ties these categories together.