“Our new collection is full of beautiful new colors and patterns inspired by summer in the Hamptons, including the new Lobster and Captiva prints,” shares designers Serena Dugan and Lily Kanter. Their eponymous lifestyle and home decor store in Wainscott reopens its doors for a sophomore season this Memorial Day weekend. Staying true to the brand’s beach chic roots, the 3,200 square foot store boasts a sprawling floor plan, crisp white walls, and plenty of light throughout, evoking a classic Hamptons look.

In terms of favorites, Lily says, “I’m obsessed with our Riviera Collection. They’re French-inspired, but the new colors are also very Americana and very Hamptons. I especially love the Riviera Bench in Poppy.” And Serena loves the Milano Enamelware, saying “It’s perfect for outdoor summer get-togethers in the Hamptons. I can’t wait to set a long table with these.”

Other Hamptons Home Highlights include:

· Outdoor Furniture especially the expansion of our popular Riviera Collection, the new Rattan Dining Collection and our butterfly and sling chairs in a variety of new colors and patterns.

· All White Bedroom featuring some of our favorite bedding styles in crisp, clean, white.

· Tabletop linens with colorful, floral inspired runners that coordinate with our new Maritime, Captiva and Washed Linen napkins.

· Indoor and Outdoor Throw Pillows that mix-and-match with our first-ever collection of solid linen pillows.

· Expansion of our popular Wallpaper line with new Blossom and Herringbone patterns printed by one of the country’s most historic wallcovering manufacturers.

· KIDSHOP bedding collections for both boys and girls featuring hand drawn designs and patterns.

Memorial Day Weekend at Serena & Lily’s Beach Market:

Join Serena & Lily [below] at Beach Market over Memorial Day Weekend. The store will be stocked with new summer items and they are kicking off summer with 20% off in-store all weekend*, Saturday through Monday. In addition, one of Serena & Lily’s popular Art Collection artists, Sara Westover, will be painting live in a pop-up art studio, talking with customers and showing her artistic process. The piece she creates will be auctioned off and proceeds will benefit the Children’s Museum of the East End. Sara Westover will be at Serena & Lily Beach Market Saturday 5/24 from noon to 5pm.
www.serenaandlily.com/beachmarket