The Apple Watch isn’t the only innovative idea poised to shake up the Swiss world of watchmaking. KDHamptons recently discovered a new surf-inspired watch line named Aulta.  This fashion and sport lifestyle watch company offers multiple colorways and a direct-to-consumer business model help which helps keep the price point low enough [Only $85 – $105].  Aulta’s founders, Marty Pomphrey, Abe Allouche and Pancho Sullivan met through their love of surfing and have united their varied professional experiences to create a unique venture that lets them chase their dreams and frees their entrepreneurial spirit.

Pancho, a Hawaii based professional surfer, has 15 World Tour victories, a X-Games Gold medal and was voted the most powerful surfer of all time by Transworld Surf Magazine. Abe Allouche spent his young life in search of exotic surf locales before circumstances found him in Bali with the opportunity to start his own board short company, Island Daze. Marty Pomphrey brings considerable watch expertise to the venture, having grown various watch businesses at Nike and Fossil Inc. before starting his watch industry consultancy, Nomi Branding.

The founders share, “We came together to create a watch collection designed for the working surfer who doesn’t compromise his lifestyle and love of the ocean in his everyday life.”

Aulta is introducing two styles at their debut, the Leeway and the Seaward, both available in an array of colors and band options, totaling 12 options in all. Each month, the brand will introduce a new colorway to the collection.  The Seaward and Leeway styles are 100 meter water resistant and feature high-quality touches and finishes like luminous fill on the markers [to see in low light], Japanese movements for superior timekeeping, and a gasket sealed screw down casebacks and crowns and surgical grade stainless steel.  With multiple colorways and strap options, including nylon, stainless bracelet, leather and polyurethane, there’s an Aulta watch for your dress suit, your sweat suit or wetsuit!

**  For more information or to purchase please go to:  AultaSurf.com