Missoni Home, the home decor and furnishings arm of legendary Italian fashion house Missoni, opened its first North American exclusive store in Southampton on Saturday, May 25, on Jobs Lane. KDH is obsessed with this new arrival to the haute Hamptons home scene! Gorgeous owner Roxane Mosleh is a dream [and longtime Southamptonite btw] and her partner Bobby Ginsberg, answer a “growing demand in the Hamptons home market for soft furnishings, linens, and other textile goods that sport bold color palettes, contemporary patterns, and edgy fashion-influenced style.”

Missoni Home introduces furniture, pillows, poufs, bed linens, throws, towels, rugs and other indoor/outdoor furniture accessories for 2013, all designed by Rosita Missoni. “Southampton is the perfect location, and Roxane and Bobby are the ideal owners for the first Missoni Home exclusively branded store in North America,” said Christopher Philips, Vice President of Sales for Missoni Home Americas. “Their passionate background in Italian design and branded retail, coupled with their exquisite taste, contemporary aesthetic and being area residents will help Missoni Home make its mark on Southampton.”

KDH shopped the new boutique over the Memorial Day weekend, and chatted with Roxane about some of the hottest selling items [the chaises and poufs blew out!]. In the outdoor garden you’ll find furniture, poufs, and chaises, and inside home offerings include: bed linens, throws, pillows, towels, rugs covered in the familiar Missoni Home patterns from zigzags to floral motifs that have become synonymous with the brand. Rosita Missoni designs each collection of patterns, and draws her inspiration from nature, art, her family and more.

“Rosita Missoni’s designs for MissoniHome are absolutely captivating.” shares store owner Roxane Mosleh. “Together with Bobby, our goal was to introduce the iconic style of Missoni Home to the quickly evolving coastal town of the Hamptons.”

Mosleh comes from an interior design and retail background, with previous experience including brands such as: Knoll, Design Within Reach, Poliform, Flexform, TreP-TrePiu, Lema and Arclinea. Her partner and co-owner Bobby Ginsberg is a Grand Prix rider representing Puerto Rico and eligible for the 2016 Summer Olympics in Brazil.

Take a closer look at the ideas and themes woven throughout the NEW Missoni Home Summer 2013 collection:

A CELEBRATION OF FLOWERS
The 2013 collection is filled with fields of sun-kissed daisies, bouquets and other floral motifs for bedding and throughout the home. Printed on linen and light cotton satin, these flowers give an atmosphere of Van Gogh’s sunflowers and evocative of the style and colors of Pointillism. This flower story can be found embroidered on duchess silk and in the faded parts of jacquard weaves, on beds, armchairs, curtains and outdoor poufs, even hanging in the air on “Bubble” lamps or blossoming underfoot on rugs.

CLASSIC AND MODERN
Another theme is old and new, blending with a sense of continuity. Rosita Missoni takes classic Greek keys and chevrons and masterfully incorporates them in patterns differently each time. This shows up through lace effects, textural ecru versions and prints on delicate satin. MissoniHome uses fresh pops of color on grey backgrounds to give standard scallops a modern feel. It isn’t easy to use iconic Missoni prints as basic themes and introduce them in a visually new and stunning manner each year, but MissoniHome continues to successfully modernize its classic designs.

TREVIRA: HIGH TECH OUTDOOR MATERIAL
There’s something new in this year’s outdoor collection, seen in the greater thickness and superior quality of fabrics used on all outdoor products. Trevira polyester patterned material is high tech, high performance, waterproof, washable and completely fireproof, making it the perfect choice for the home or contract environment.

LOCATION: 50 Jobs Lane, Southampton