KDHamptons originally discovered Lake on instagram, and then a few months later I bumped into their first brick and mortar shop in my favorite city, Charleston!  The chic and cozy sleepwear brand celebrates the before, during and after of bedtime – a nightcap by the beach, the sweetest of dreams, and breakfast in bed.  Lake makes pajamas that are as soft as your favorite t-shirt and as feminine as your favorite dress. Both practical and comfortable without sacrificing style, the simple silhouettes – you won’t find a button to fasten or string to tie – are made in classic stripes with the occasional print. Inspired by thoughtful design and pared down simplicity, the line captures the perfectly peaceful feeling from a day spent by the water.

Lake was founded by best friends, Anne Read Lattimore and Cassandra Cannon (above).

“CASSANDRA AND I WERE NEW MOTHERS, SO WE WERE SPENDING MORE TIME AT HOME. WE BOTH FELT OUR PAJAMA OPTIONS WERE LACKING. WE WANTED PAJAMAS WE LOVED AND WOULD LOOK FORWARD TO PUTTING ON BEFORE BED. LAKE PAJAMAS ARE PRACTICAL AND COMFORTABLE WITHOUT SACRIFICING STYLE. THE SIMPLE SILHOUETTES – YOU WON’T FIND A BUTTON TO FASTEN OR STRING TO TIE – ARE MADE IN CLASSIC STRIPES WITH THE OCCASIONAL PRINT.”

Lake offers the sweets pajama sets for your littles and mommy & me collections as well

CHECK OUT THE NEW LAKE SUN & SURF COLLECTION, WHERE BIKE RIDES ON THE BEACH, SUNSET STROLLS, AND ICE-COLD POPSICLES IN BED ARE JUST THE BEGINNING….

Soak up summer’s perpetual playfulness in pinks that pop, seabreezey blues, and yellows as warm as the sun on your shoulders. The new Surf & Sun Collection was inspired by Lake’s color crush on Miami, but each style is a portal to your favorite beachy places.

Choose from carefree cotton dresses made for strolling along the boardwalk, super-soft modal styles that take it easy on sun-kissed skin, and of course, our soft, signature striped pima cot- ton that’s as classic and charming as a pinwheel umbrella.

Whether you’re dreaming of sinking your toes into frothy cerulean waves, building sandcastles under the sun, or tending to your garden in the mornings like KDHamptons, the Sun & Surf offers a little slice of summer no matter where your dreams take you.  Go HERE to shop the full collection. Sweet dreams!