Armarium, the premiere luxury rental and styling platform, celebrated an evening of summer fashion with esteemed Italian brand Missoni. The event was hosted by Ottavio Missoni Jr, Jennifer Missoni, with Charlotte Groeneveld from TheFashionGuitar and Gagosian art dealer Sarah Hoover on Thursday, August 8th. 

Guests who attended the evening included Jessica Hart, Erica Pelosini, Arielle Charnas, Violet Gaynor, Jessie Loeffler Randall, Sasha Benz, Casey Fremont, Stephanie Gottlieb, Marisa Hochberg, Jayma Cardoso, (all wearing Missoni) and more.

The Surf Lodge beach was beautifully furnished with pieces from the MissoniHome collection including cushions, beach towels and candles with the brand’s iconic bold geometric mosaics, zigzags, polychrome lines and colorful patterns. Guest were serenaded by 

“We are thrilled to celebrate Armarium’s continued partnership with Missoni, extending the life cycle of these iconic pieces and reinforcing Armarium’s position as a leader in the shared economy sector”, said Trisha Gregory Armarium Co-Founder and CEO. In addition to the latest pieces from Missoni’s Pre-Fall 2019 Collection a significant assortment of the house’s Iconic Spring Summer 2019 Collection is now available to rent on Armarium.com. 

ABOUT MISSONI GROUP

Missoni is an Italian brand at the forefront of international fashion since 1953, year in which founders Ottavio and Rosita Missoni began the creation of their revolutionary knitwear fashion.  Rosita Missoni is now Honorary President of the Missoni Group and Creative Director of Missoni Home. Today the Group, with a turnover of about 150 million euros, exports 75% of its production, employs approximately 300 people, and is based in Sumirago, Varese.  It is owned at 58.8% to the Missoni family and at 41.2% to the fund FSI.

ABOUT ARMARIUM 

ARMARIUM is the online platform transforming the retail and service space with its premiere online luxury rental destination. The network curates and creates a fully immersive and one of a kind customer experience with the most coveted designer fashion and accessory selections from designers such as Bottega Veneta, Missoni, Christopher Kane, and Marc Jacobs to rent, access to personalized recommendations courtesy of top stylists around the globe (the Style Brigade), an ARMIBOT service for digital styling, and in-person touch points via their pop-up experiences, events and newly launched in boutique retail integration. Founded in 2015 by fashion industry vet’s Trisha Gregory and Alexandra Lind Rose, the platform gives access to clients as the ultimate destination transforming the fashion space. For more information on Armarium, please visit www.armarium.com. Connect with Armarium at www.facebook.com/worldarmarium and Instagram on www.instagram.com/worldarmarium