This summer, Ray-Ban partnered with The Surf Lodge for a #ProudtoBelong concert series including performances by Lykke Li, St. Lucia and Daya over multiple weekends throughout the summer.

Celebrating the unique paths and universal emotions, the #ProudtoBelong campaign focuses on three key sentiments that bring the very essence of Ray-Ban products to life: vulnerability & empathy, passion & joy, and confidence & pride. It’s not just about belonging, it’s about being proud of it.

Ray-Ban’s #ProudtoBelong, campaign celebrates new releases of their classic styles: Wings II, Square and Wayfarer. Ray-Ban welcomes the frames into the family of icons with a campaign that spotlights human moments that connect us and let us find our sense of being.

The Ray-Ban Wings II is an 80’s legend that is back with a bold new squared mono-lens shape and flashy new shades. With flat temples, flat double bridge, and the Wings II logo stamped on the lens, they’re a guaranteed ticket into the spotlight.

The Ray-Ban Square is the return of a 70s look. These oversized frames make a statement with simply-constructed metal frames and new Evolve lenses in gradient shades.

The Ray-Ban Original Wayfarer Classic is one of the most recognizable and distinctive shapes in the history of sunglasses. Since its initial design in 1952, the Wayfarer has been a staple for celebrities, musicians and artists. It is a symbol of passion, authenticity and true iconic style.