To celebrate the kick-off of rosé season, a new premium rosé wine called Out EastTM announces its official launch today. This Côtes de Provence rosé comes from an estate in Monfort-sur-Argens, France, nestled in the heart of Provence and one-hour north of Saint-Tropez. Named ‘Out East’ in honor of the familiar New York vernacular for the Hamptons, the wine embodies the relaxed luxury and rosé imbibing lifestyle stylishly popular in global enclaves and getaway destinations.

Dry, crisp, and brimming with bright mineral tension, this exceptional rosé features complex aromas of white peach, citrus zest, and wild red berries lifted by hints of white flowers and baking spices. The grapes come from vines grown on the limestone and clay soils of the cool climate of “Green Provence,” giving the wine extraordinary freshness and vitality. The rosé is a blend of Grenache & Cinsault and features a very pale color with peach nuance that is reminiscent of the summer sunset.

The wine is delicate, drinkable and easily enjoyed with a wide-range of foods, and will become your favorite houseguest this summer. Out EastTM Rosé hit shelves this week and will retail for $24.99. It will be available at select restaurants and wine stores in New York City and the Hamptons including Highway Restaurant (Wainscott); Surf Lodge (Montauk); Bar Belly (Lower East Side/NYC); Park Place Wines (East Hampton); and 67 Wine & Spirits (Upper West Side). Additional select restaurants and retailers will be announced in the coming weeks.

Out EastTM is the brainchild of Maggie Slavonic, an Emmy award winning creative director and Patrick Mitchell, the Managing Partner of a strategy and marketing company. According to Maggie, “We wanted to create a rosé that captured the essence of being in beautiful places, sharing experiences with people we love. Out East Rosé brings together the idyllic settings of the Hamptons with the provenance and timeless quality of Provence and we are thrilled with result!” For more information, please visit the Out EastTM website and follow the brand via Instagram and Facebook @outeastlife