With Memorial Day Weekend upon us, lovely pop-up boutiques are getting ready to open for the summer season. One boutique that haute Hamptonites are most excited about is the opening of renowned luxury Italian linens brand, Pratesi, in Southampton. Exclusively sold online and in their only store located in London, Pratesi can now be found in Southampton from Memorial Day weekend through Labor Day, offering customers the world’s finest linens with timelessly beautiful designs and virtuoso craftsmanship. 

The Pratesi pop-up boutique, located within  the SFERRA store at 43 Jobs Lane in the heart of Southampton Village, will feature many of Pratesi’s iconic  collections, including among them Tre Righe (Three Lines), originally commissioned by Coco Chanel in the  1920’s for her Paris home, as well as the celebrated Treccia with its interlocking braid motif embroidery,  the Icona collection, which pays tribute to the brand’s recognizable logo, and the more recently launched  archival collections Marrakesh and Paolina.

“We are excited to be opening a Pratesi pop-up boutique in the Hamptons” shares Michelle Klein, President and CEO for Pratesi.  “It is important to us that customers be able to touch and feel our coveted bed and bath linens as well as our decorative pieces in order to experience for themselves the soft-hand of our fabrics. We look forward to bringing to the Hamptons customer the expert craftsmanship and beautiful designs they expect from Pratesi.”

The opening of the pop-up boutique in the Hamptons marks a new chapter in the legendary house’s 117- year history—a story of love, beauty, world-renowned luxury, and exquisite Italian craftsmanship elevated  to art.  

In 1896, a young wine merchant named Remigio Pratesi fell in love with a beautiful woman in his village  outside Florence. In hopes of wooing her, Pratesi commissioned an exquisite set of linens to be made. It took two years for local seamstresses to stitch intricate laces and embroider motifs by hand. After three  years, they married. By 1906, he was selling linens inspired by those wedding gifts to the local nobility. 

Remigio Pratesi’s passion for excellence established a tradition of exceptional craftsmanship passed down  through four generations. More than a century later, the drive to achieve the finest hand-crafted linens  in the world continues to define the House of Pratesi, where a love of quality is the foremost brand legacy. 

Today, Pratesi linens are made with the same care and generational knowledge with which Remigio Pratesi’s marital gifts were created. Every step of their process is thoughtfully considered to attain the utmost quality: after the weaving at the finest mill, the linens are then transported to a master-cutting atelier employing the most skilled artisans in the region. From there, the linens travel to the finest embroidery ateliers, to be needle-worked by only the best embroiderers. After they finish, the linens are transferred back to the cutting atelier, where expert cutters trim around the delicate embroidery. Pratesi’s Old World methods are such that a master artisan embroiders just three flat sheets in an entire day’s  work. Such a process spares no expense, time, or effort in achieving the most artful and luxurious linens  in the world.   

Lovingly created and presented in classic orange packaging made of Forest Stewardship Counsil (FSC)  certified 100% recyclable paper, Pratesi inspires la dolce vita from the moment of receiving—and is ever after a delight to have and hold! For more details on the brand visit Pratesi’s website here. Pratesi’s pop-up will be located at 43 Jobs Lane in Southampton starting Memorial Day Weekend!

Images provided by: Pratesi

Written by: Emmanuela Panepinto