MasterCard & NBC 4 New York Put On A Priceless Beach Concert In Montauk! Were You There?
Hey KDH readers, does thinking of your credit card give you anxiety because you worry about your bills?
Here’s a twist: Check out this new card program that actually invites you to super cool events~ FOR FREE!
MasterCard Worldwide has partnered with NBC 4 New York as a media sponsor for the MasterCard Priceless New York campaign to deliver a VIP concert featuring Rufus Wainwright at the famous Gurney’s Inn in Montauk, NY. On Saturday, August 6th, one hundred lucky MasterCard World Elite cardholders received VIP access to front row beach seating to the show. The Priceless New York program “offers MasterCard cardholders the opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment.”
The event kicked off at 7 p.m., with a DJ and open bar for the arriving guests. A crackling bonfire was lit at 8pm, followed by Rufus Wainwright’s incredible performance on the beach.
“By partnering with NBC 4 New York, we were able to create a unique and ownable MasterCard cardholder experience that enables consumers to engage with the brand in a unique and memorable manner,” said Cheryl Guerin, Group Head, US Marketing, MasterCard Worldwide. “The VIP concert in Montauk allows us to connect with consumers across highly relevant passions and interests that help us bring Priceless New York experiences to life.
This is the first in a series of NBC promotions on behalf of MasterCard designed to reach the local communities and provide special access to one-of-a-kind experiences. Promotions to follow include a private chef event, a Feast VIP party, and special access to the Rockefeller Center Tree Lighting only for MasterCard World Elite card holders.
*For more info on the Priceless New York campaign go to: MasterCard.com/PricelessNewYork