Tenoverten to Open First Non-Toxic Nail Salon In The Hamptons
They nailed it….tenoverten is coming to the Hamptons for the first time this summer at The Beach Shack at Serena & Lily in Wainscott. Hamptons residents and visitors can experience the full range of tenoverten’s signature non-toxic nail services developed in tenoverten’s four New York City salons. tenoverten offers a safer, formaldehyde-free salon environment and focuses on the client’s long-term nail health by using nail care products free of harsh chemicals and 8-free polishes in services.
“We’ve been hearing from our clients for years that they forgo nail polish in the summer if they are camped out East because they can’t find a safer salon environment. So, we cannot contain our excitement to be opening a salon in the Hamptons this summer.” Says co-founder of tenoverten, Nadine Abramcyk. “Summer is all about fun and letting loose. Our space at Serena & Lily’s Beach Shack feels like the perfect backdrop for our first foray at the beach.”
The pop-up will open with eight stations (four manicure, four pedicure) on July 1st and run through Labor Day. Manicures and pedicures will be led by a team of talented and highly trained staff, guided by the brand’s mission to provide safe, non-toxic nail services. A range of award-winning, 8-free nail polishes and a curation of the founder’s clean beauty favorites, available to purchase at the pop-up.
In addition to the services and products, tenoverten will invite customers to participate in events with like- minded brands. On July 3rd, 2019 tenoverten will host a Black Iris summer collection shopping event at Serena & Lily’s Beach Shack. And on July 13th customers are invited to share in mini manicures for kids and crafts to celebrate the launch of a nail polish collection with HATCH. The Beach Shack at Serena & Lily’s Hamptons Design Shop is located at 332 Montauk Highway in Wainscott. For more information, visit www.tenoverten.com
Co-founders, Nadine Abramcyk and Adair Ilyinsky saw a void in New York: in a city packed with nail salons, there was simply nowhere people could relax and enjoy expert services in a clean, beautiful, comfortable social setting. Not much existed between high-priced spas and mom-and-pop corner shops. So tenoverten was born.
From the start, with their first beautifully designed location in lower Manhattan, Nadine and Adair focused on the care and well-being of their staff, providing fair pay and benefits and a healthy, non-toxic setting for the entire tenoverten family. They chose to carry and use only products that were better-for-you, shunning the trend towards gels and dips in favor of trusted brands that worked well and left nails and skin healthy.
Continuing this pursuit of non-toxic nail care, Nadine and Adair, along with partner and creative director Jaclyn Ferber, launched a collection of gorgeous, 8-free, long-lasting colors and nail care that promote stronger and healthier nails, naming each color after the streets of their beloved New York. The team expanded the line with a series of nail care and treatment products featuring safe ingredients and on-the-go-friendly packaging.