Legendary Swedish brand, Tretorn, will be celebrating its 125th Anniversary this summer at the Surf Lodge Montauk. The collaboration will include brand presence in all press and advertising collateral from The Surf Lodge and the outfitting of staff members in Tretorn outerwear and footwear for the entire summer. Additionally, Tretorn will be the exclusive host for the weekend of August 26th and 27th. A Tretorn outdoor pop-up shop will be up celebrating the launch of Fall 2016 product, allowing consumers to purchase desired product on the spot.

Tretorn began in 1891 in Helsingborg, Sweden and has spent the past 125 years continuously building, creating, developing, improving and innovating. From the official tennis ball of the Swedish Open, to their famous Wings rubber boots and the world’s first luxury tennis shoes.

Pop-up Event Details: The Surf Lodge Montauk
Friday, August 26th and Saturday, August 27th; 10:00am – 6:00pm